Herbal Diet Support A Dietary Supplement Vegetarian - Vegan Botanicals/Herbs Family Owned Since 1968 GMP Quality AssuredNOW Mega Hoodia delivers the natural nutrient profile found in Genuine Whole Foods.NOW Mega Hoodia delivers the herbal power of Hoodia gordonii, with nothing removed except water. Hoodia was originally consumed as food by indigenous tribes to help endure long, exhausting hunting expeditions. This legally harvested South African Hoodia benefits the environment and the San tribes, and is CITES certified.