Longvida Optimized CurcuminCrosses Blood-Brain BarrierFree Form Curcumin with Superior BioavailabilityA Dietary SupplementVegetarian/VeganNon-GMOKosherBotanicals/HerbsFamily Owned Since 1968GMP Quality AssuredCurcumin is a powerful free radical neutralizer that is known to support balanced immune function, but is also known to have poor bioavailability. NOW® CurcuBrain™ features Longvida® Optimized Curcumin, which in studies exhibits up to 65 times the bioavailability of free curcuminoids compared with generic curcumin. Longvida® is absorbed by the GI tract and delivered to the rest of the body as free curcumin, the active form in the body. Longvida® is shown to penetrate the blood-brain barrier for the support of healthy neuronal tissues.