Cardiovascular Health Cellular Energy Production Supports Heart Function A Dietary Supplement Vegetarian/Vegan General Health Family Owned Since 1968 GMP Quality AssuredNOW CoQ10 is Pharmaceutical Grade. NOW CoQ10 products contain only the 100% natural, all-trans form of CoQ10 produced by fermentation.Coenzyme Q10 (CoQ10) is a vitamin-like compound that plays a central role in cellular energy production. CoQ10 is found throughout the body, but is especially concentrated in the heart, liver, and kidney and production has been found to decline with age. CoQ10 works on a potent free radical scavenger in cell membranes, as well as within blood vessels. Years of scientific research have shown that CoQ10 helps to maintain a healthy heart and vascular system.