Real FoodNatural Thickening AgentGood Source of ProteinYour Recipe's Secret IngredientNow Real Food™ 100% Pure Beef Gelatin is a natural thickener, stabilizer and texturizer that mixes instantly-no soaking necessary. Gelatin is commonly used in jams, jellies, gelatin desserts, marshmallows, and many other foods. It's often used to create volume without adding a lot of calories.Because you are what you eat, NOW Real Food™ has been committed to providing delicious, healthy, natural and organic food since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.