Always Non-GMO Good Source of Fiber and Protein Grown in USA USDA Organic Non GMO Project Verified Always Real Nothing Artificial Pure Goodness Certified Organic by QAI Vegetarian/Vegan ProductOrganic Oat BranOat Bran is the nutrient-dense outer husk of oat grain and is a good source of fiber and protein. NOW Real Food Organic Oat Bran is a great addition to most baked goods and is primarily used to boost fiber content. It adds texture and imparts a subtle, nutty flavor that's ideal for breads and muffins, and it's a flavorful addition to cereals, or as a topping for breads and muffins that adds color and improves taste. Soluble fiber from foods such as oat bran, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of NOW Real Food Organic Oat Bran supplies 3 grams of soluble fiber.Because you are what you eat, NOW Real Food has been committed to providing delicious, healthy, natural foods since 1968. We're independent, family owned, and proud of it. Keep it natural. Keep it real.