Since 1972 Discover Nature's Answer and Trust the Difference Advanced Botanical Fingerprint Technology 100% Pure Marine Coral Contains 75 Trace Minerals Tested & Verified Dietary Supplement Holistically Balanced Cruelty Free - Not Tested on AnimalsAdvanced Botanical Fingerprint TechnologyThe Genius of Mother Nature In Every Bottle - Just as She Intended"The true value of a plant lies deep within its natural holistic balance.Frank D' Amelio, Sr., Founder, Nature's AnswerWith one of the most comprehensive herbariums in the world, Nature's Answer has identified Mother Nature's unique botanical fingerprint on over 800 plant reference standards. Utilizing Advanced Botanical Fingerprint Technology, these authenticated samples each serve as the standard by which all incoming raw materials are judged.Using carefully-controlled extraction techniques, we capture the holistic balance of each herb and the value is passed on to you, the consumer, who can be assured that the product in your hand is authentic, safe, effective, holistically balanced, and of course...Nature's Answer.The True Nature of Our Standards go way beyond the herb... A Trusted, Ethical, Family-Owned and Operated Business Since 1972 Our Facility is NSF GMP Certified, Organic and Kosher Certified Over 100 Quality Control Checkpoints in Every Bottle Vertically Integrated: Allows For The Highest Quality at the Best Possible Price Proudly Based In The USA... Responsibly and With Love