More, Better, Faster 185x Great Bioavailability 24-Hour Support Non-GMO Gluten, Wheat & Dairy Free Dietary SupplementMore, better, faster.◊ That's the difference with Solgar Full Spectrum Curcumin. In fact, the bioavailability is 185x better.◊ For the first time, Solgar transforms poorly absorbed curcumin, from a fat-soluble to a water-soluble phytonutrient...making it immediately body-ready, faster absorbed and more active than ever before.◊ It's so advanced, just 40 mg of curcumin in one softgel delivers the equivalency of nearly 75 (100 mg) capsules of standardized curcumin extract. Even more, in a recent clinical study, Solgar Full Spectrum Curcumin was shown to be longer lasting so it stays in your system for a full 24 hours.◊ Now, for brain, joint, and immune health - Solgar changes what you believed was possible form Curcumin...one softgel, once a day—185x better.◊Body Ready Makes the DifferenceOne of the challenges with curcumin... there's a limit to how much your body can absorb and actually use. If absorption goes up, greater levels of active curcumin can be released across multiple pathways to support joint, brain, and immune health. Finally, Solgar takes bioavailability and absorption to a whole new level.Unlike regular curcumin powder, Solgar starts with a 95% curcumin extract . . .the standardized active form, purified and concentrated from native turmeric root (Curcuma longa). For the first time, Solgar surrounds and encapsulates standardized curcumin extract with microscopic, "water-loving" spheres called micelles. Micelles make the difference in absorption and are so microscopically small that they allow curcumin to be readily passed into the bloodstream. At this size, micelles are virtually invisible and have the ability to transform a dense and opaque powder into a crystal clear, body-ready liquid. The clearer the liquid...the greater the bioavailability. The great the bioavailability...the greater the absorption. And, the greater the absorption...the greater the power of curcumin.Faster absorbed, better absorbed, and longer lasting than ever before◊—Full Spectrum Curcumin. More...Better...Faster... 185x greater bioavailability.◊◊ compared to native curcumin extract.